Key Highlights

• Mio Imada ranked No.1 in total TV commercial exposure time for the first time in her career.
• Haruna Kawaguchi ranked No.1 in the number of endorsed companies for the fourth consecutive year.
• These figures are preliminary and may change in the final report scheduled for release in February 2026.

Mio Imada’s Breakthrough Year and Personal Impressions

In 2025, Mio Imada achieved a remarkable milestone by ranking No.1 in total TV commercial exposure time. She appeared in a wide range of major national commercials, especially for well-known consumer brands, which significantly increased her on-air presence.

What stands out most is the strong sense of trust companies place in her. Her bright image, natural acting style, and wide appeal across age groups have made her a highly reliable choice for advertisers. This No.1 ranking represents not just popularity, but also strong brand confidence.

From a personal perspective, this result feels like a turning point in her career. While she has long been popular in dramas and films, 2025 clearly marked the year she became one of the most influential commercial faces in Japan.

Haruna Kawaguchi’s Four Consecutive Years at the Top

Haruna Kawaguchi once again secured No.1 in the endorsement category, marking her fourth straight year at the top in terms of the number of companies she represents.

Ranking first in endorsement count means she is trusted across a wide variety of industries—ranging from cosmetics and fashion to finance, food, and technology. This level of versatility and stability is extremely rare and highly valued in the advertising world.

Her continued success suggests that she is not only widely liked by viewers, but also regarded as a long-term brand asset by major corporations.

Fan Reactions on Social Media

Following the announcement of the rankings, social media platforms were quickly filled with congratulatory messages. Many fans expressed joy at seeing Mio Imada reach No.1 for the first time, with comments such as “I see her everywhere now” and “Her smile in the morning commercials makes my day better.”

As for Haruna Kawaguchi, fans reacted with admiration rather than surprise. Comments like “Four years in a row is incredible” and “She truly represents stability and trust” were frequently seen.

Overall, the fan response to both actresses was overwhelmingly positive, highlighting how firmly both have established themselves in the public eye.

Industry Implications and What to Watch Next

1. High exposure time reflects strong media presence, but long-term brand value depends on campaign quality and audience engagement.
2. A high number of endorsements indicates broad commercial versatility and corporate trust.
3. Since these results are preliminary, year-end campaigns may still influence the final rankings.